Webflow is not dead. You just have not hit the hard part yet.

I swear, if I read one more post about Webflow being dead, I'm going to pull my beard hair out.

Just because you can vibe code a website doesn't mean it's good. It doesn't mean it hits the nitty-gritty details that make a website an actual asset for your marketing.

All it means is you can build something faster and cheaper, without the expertise behind it. That's fine for a while.

Squarespace and platforms like it already spoiled business owners into thinking a website is a five-minute job. There's so much more to it than that. Eventually, the stuff happening behind the scenes bites you in the bum.

On day one, your SEO/AEO is garbage because you never had a plan. Your conversions are terrible because you don't know how to write marketing copy. And your design doesn't meet UX best practices because, again, you don't know what you're doing yet.

I've been building on Webflow Enterprise for three years, and before that I was building sites for small businesses on the platform.

Webflow is built for multiple people to work in it at once: the designer, the developer, the analytics team, the CRO expert, the SEO strategist, and most of all, the marketers updating content day to day.

And the way you can use AI to tackle the tedious stuff in Webflow is unbelievable. Identifying broken links, empty meta titles and descriptions, adding schema, flagging oversized images to compress. That's just inside the platform's UI. Now add Webflow MCP 2.0 into the mix, and it's a different game entirely.

It's a nice thought, a world where AI runs everything, and you're sipping a Mai Tai while agents do the work. CEOs love talking about that future. They've got yachts to pay for.

I love working with AI probably more than most people do. But I love the humans behind this work more.

So if you're a business owner who thinks AI just handed you a silver bullet, you're wrong. You've only scratched the surface.