Selected work

Six projects worth explaining.

Large sites, the systems behind them, and the AI workflows that keep them running. Real numbers where I have them. Nothing where I don’t.

Migrating a 13,000-page site from Drupal to Webflow in three months

A 13,000-page, six-language Drupal property rebuilt on Webflow Enterprise in three months, without giving up the search equity it took years to build.

CAS

Front-End
Webflow Enterprise
Technical SEO

Redesigning cas.org

A full redesign of cas.org, built on research from internal stakeholders, prototyped in Claude Design and Figma, and built in Webflow through MCP. Still in progress.

CAS · In progress

Redesign
Design Systems
Webflow Enterprise

Claude Skills for SEO, GEO and AEO audits

Claude Skills that run SEO, GEO, AEO and structured data audits on cas.org, used by a marketing team of about 36. Plus skills for GA4 export interpretation and publishing into the Webflow CMS.

CAS

SEO / GEO / AEO
Structured data
AI-Assisted Delivery

Reviewing 960 applications in a day instead of a month

An application review system built with Claude for an internal CAS program. Around 960 applications scored in about 8 hours, against an estimated 200 hours across 40 reviewers.

CAS

AI Engineering
Process Design
Evaluation

Running a 125-site WordPress network

Five years designing and developing sites end to end for a broadcast group, from concept through custom WordPress themes and plugins, across a multisite network of 125 properties.

Saga Communications · 2014 to 2019

Front-End
WordPress
Systems

An experimentation stack that non-technical teams actually used

Landing pages designed, built, and A/B tested on a connected analytics stack, supporting marketing work that fed into millions of dollars in revenue.

Vaco · 2021 to 2022

Front-End
CRO
Analytics