Selected work

Five projects worth explaining.

Every one of these solved a problem somebody was already paying for in hours. Real numbers where I have them. Nothing where I don’t.

Reviewing 960 applications in a day instead of a month

An application review system built with Claude for an internal CAS program. Around 960 applications scored in about 8 hours, against an estimated 200 hours across 40 reviewers.

CAS

AI Engineering
Process Design
Evaluation

A reusable Claude Skills library for a marketing team

Turned the recurring work of a web and marketing team into reusable Claude Skills: SEO and AEO content audits, GA4 export interpretation, and publishing into the Webflow CMS.

CAS

AI Engineering
SEO / AEO
Analytics

Migrating a 13,000-page site from Drupal to Webflow in three months

A 13,000-page enterprise Drupal property rebuilt on Webflow Enterprise in three months, without giving up the search equity it took years to build.

CAS

Front-End
Webflow Enterprise
Technical SEO

Running a 125-site WordPress network

Five years designing and developing sites end to end for a broadcast group, from concept through custom WordPress themes and plugins, across a multisite network of 125 properties.

Saga Communications · 2014 to 2019

Front-End
WordPress
Systems

An experimentation stack that non-technical teams actually used

Landing pages designed, built, and A/B tested on a connected analytics stack, supporting marketing work that fed into millions of dollars in revenue.

Vaco · 2021 to 2022

Front-End
CRO
Analytics